Credit Unions Outscore the Banks AGAIN in National Consumer Satisfaction Surveys
The American Customer Satisfaction Index (ACSI) has given credit unions a score of 84 on the index’s 100-point scorecard. This score is the second highest of all of their scores across all industries in the U.S.
The ACSI’s 2009 report shows that banks lost ground, while credit unions maintained a steady hold on consumers’ satisfaction levels with their financial institutions. Banks received an ACSI score of 75. The study went on to explain that two of the nation’s largest, more well-known banks hit industry lows with ratings of 67 and 68, 8% and 7% drops respectively. Credit Unions scored better than banks, insurance companies, e-commerce web sites–even better than hotels and restaurants.
The ACSI conducts more than 65,000 consumer interviews annually and provides information on national consumer satisfaction. It reports scores for the quality of services and products on a 0-100 scale. It produces indexes for 10 economic sectors, 44 industries and more than 200 companies and federal or local government agencies. More information is available on their web site, www.theacsi.org.
The score demonstrates the real difference credit unions have to offer over the banks and other financial institutions. At a credit union you’re not a customer, you’re a member, and membership matters. The most obvious reason to join a Credit Union is that you often can earn more on savings and pay less for loans. But there is more to being a member than saving money. It’s also about service.
Credit unions are deeply rooted in the local communities we serve. We truly try to live up to the philosophy of “People Helping People”. Credit unions remain your best and local choice for all your financial needs.